clock menu more-arrow no yes mobile

Filed under:

Ready Your White Flag: This Baby Boutique is Irresistibly Cute

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

All images credit: Nina Price Photography

It was all we could do to not melt into a gooey puddle of squee while clicking through the photos of Ambler's new baby boutique, Hatch. The 1,000-square-foot shop celebrated its grand opening mid-November with an irresistible, get-you-in-your-wallet charm—a byproduct of co-owner Brittany Bollard's previous employment overseeing visual merchandising at Anthropologie.

Your departure from Anthropologie couldn't have come easily. What spurred your leap of faith?
The hardest decision I have ever made was to leave Anthropologie. Anthro embodied my lifestyle in every aspect, and I stood behing the brand's mission 100 percent. I oversaw a visual team producing display and merchandising, and I worked with the most amazingly talented people. Although I loved my career, I had a new passion: Our first child, Wyatt Remington, was born in January.

Describe your venture from salaried employee at Anthropologie to co-owning a boutique with your mother-in-law, Jill.
The transition was difficult, my commute was tough, and I felt like I was coming up short constantly. But opening Hatch has allowed me to fulfill my creative needs, parallel my personal and professional experiences, and in return share with other moms in my community.

Any regrets?
I am able to bring my son to work, and at times it can be hectic, but I pause and reflect and remind myself: I wanted it all! Even though all of it, all at once, can be a little crazy, I wouldn't have it any other way. I feel like I truly embody modern motherhood.

What does Hatch offer that makes it stand apart from similar stores?
We offer nursery and event design, as well as in-store events and classes for new moms—advice on infant sleep, breastfeeding, adoption transition, potty training, and more. They really help parents filter the noise and enjoy parenthood.

Anything taking the lead yet as a hot seller?
Our moustache pacifiers! Also, Melissa and Doug wooden toys and monogrammed, chevron-print sleeping sacks by Bitsy Baby.

Any recommendations for holiday gifts?
We have tons of Etsy-sourced, hand-knit newborn photo props; superhero comic and Star Wars burp pads; and countless books for Dad; hand-painted name signs; custom print birth announcement posters; and in-house monogramming!
· Hatch [Official Site]
· Hatch [Facebook]