Facebook/BHLDN"> clock menu more-arrow no yes mobile

Filed under:

BHLDN Says It's Growing, Not Folding

The BHLDN store in Chicago. Image via <a href="http://www.facebook.com/BHLDN">Facebook/BHLDN</a>
The BHLDN store in Chicago. Image via Facebook/BHLDN

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, we wondered if Urban Outfitters bridal brand BHLDN was in danger of shuttering. Today, BHLDN Communications Manager Callie Canfield assures us the brand is in great shape:

BHLDN is on an upward trajectory since our launch less than two years ago. We are growing our business and are pleased with the response to both our stores and our online business. We have some exciting plans for partnerships and new designer collaborations in the coming year. No firm plans to open additional stores at this time, but we are always exploring key markets for potential future openings.

· No Happily Ever After for BHLDN, URBN Inc.'s Bridal Brand? [Racked Philly]
· BHLDN [Official Site]