Urban Outfitters' 'Lifestyle Concept' Coming to the 'Burbs!

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This is huge! URBN Inc. (Urban Outfitters) will unveil a "lifestyle experience" development in the Main Line town of Devon. According to Main Line Media News, the development will comprise a boutique hotel, two restaurants, a specialty foods market, a health/spa facility and/or a boutique fitness studio, a Terrain garden center, and an Anthropologie store. "When you see a lifestyle center you often see a Chico's, a J. Crew, a Cheesecake Factory. That's not what we're about," explained Dave Ziel, the chief development officer for Urban Outfitters, at a township meeting Tuesday night.

A garden center concept, Terrain (which has existing locations in Glen Mills, PA, and Westport, CT) will be especially fitting for the site, as the development —whose working title is Devon Yard—will be built upon the 6.5-acre site that formerly hosted Waterloo Gardens, an indoor/outdoor home decor and garden nursery store.

Keeping with URBN Inc.'s Pinterest-worthy aesthetic, construction for Devon Yard will make use of reclaimed materials and found objects. What's more, Terrain's Devon store will house an in-store cafe, so you won't have to drive to Glen Mills to Instagram your breakfast. The project is still in its infancy, but construction is slated to finish by April 2016.
· Urban Outfitters unveils 'lifestyle experience' development at site of former Waterloo Gardens [MLMN]