clock menu more-arrow no yes mobile

Filed under:


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Indicating that the era of the collab may not be over after all, Prabal Gurung's collection for Target sold out almost completely in one day. According to the Business Insider, the collab was successful for two reasons: 1), Gurung stayed true to his aesthetic, and 2) Target stayed true to their super-affordable pricing scheme. [Racked National]