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Knit Wit Margate Stocks The World's Perfect Beach Shoe

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Going, Going, Gone! is our look at best-selling items at boutiques and stores around the Philly area. Notice something flying off the racks at your favorite shopping spot? Hit the tipline at

Image credit: Ann Gitter

Millennials, rejoice: Your beloved jellies have returned to rescue you from the shore's tired, ubiquitous flip flop. These recyclable rubber ballet flats ($80) by the Brazilian brand Melissa are among the best-selling shoes at Knit Wit's Margate, New Jersey store location. Not only are they waterproof, the shoes are "beautiful, light, and rubber," says Knit Wit store owner Ann Gitter. "They're great at the beach, and you can wear them on the sand." Did we mention they're sparkly? Your inner six-year-old self is freaking out right now.
· Knit Wit [Official Site]
· Melissa [Official Site]

Knit Wit

1729 Chestnut Street, Philadelphia, PA 19103 215 564 4760 Visit Website