Nasty Gal

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Nasty Gal's meteoric rise in fashion over the past two years has been closely watched with awe—and in somes cases, apparently, envy. Nasty Gal is setting the new e-commerce standard for fast fashion, and the brand's success has spawned a whole generation of copy cat sites. [Racked National]