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Jimmy Choo

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Shoe brand Jimmy Choo is shedding the glamorous, frivolous, stilettoed, Sex and the City image that put the brand on the map in the 1990s. Sandra Choi—Choo's niece and, as of 10 weeks ago, the brand's new creative director—has a different vision in mind for the brand, and it involves sneakers, among other things. [Racked National]