Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Dave Gilboa, co-founder of eyewear e-tailer Warby Parker, talked about kind of screwing up the launch of Warby's home try-on option yesterday at TechCrunch Disrupt NY 2013: "Within 48 hours we were stocked out of all our home try on inventory," says Gilboa. "We had a waitlist of 20,000 customers...We kind of freaked out and didn't know what to do." [Racked National]