Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
In an interview with free daily newspaper the Metro, H&M CEO Karl-Johan Persson admitted that models in H&M's ad campaigns have been overly thin in the past. "Some of our models have been too skinny. That's not OK," he said. "We want to show diversity in our advertising and not give people the impression that girls have to look a particular way. [Racked National]