H&M's iCollect Program

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M's new clothing recycling program, iCollect, will be a moneymaker for the fast fashion chain while still helping to build H&M's new "green" reputation. "It's a brilliant piece of green marketing by H&M's corporate responsibility staff," writes Bloomberg. "But the company's number-crunchers deserve some credit, too; they have carefully constructed the program in a way that makes it hard for H&M to lose." [Racked National]