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H&M's new clothing recycling program, iCollect, will be a moneymaker for the fast fashion chain while still helping to build H&M's new "green" reputation. "It's a brilliant piece of green marketing by H&M's corporate responsibility staff," writes Bloomberg. "But the company's number-crunchers deserve some credit, too; they have carefully constructed the program in a way that makes it hard for H&M to lose." [Racked National]