clock menu more-arrow no yes mobile

Filed under:

H&M's iCollect Program

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M's new clothing recycling program, iCollect, will be a moneymaker for the fast fashion chain while still helping to build H&M's new "green" reputation. "It's a brilliant piece of green marketing by H&M's corporate responsibility staff," writes Bloomberg. "But the company's number-crunchers deserve some credit, too; they have carefully constructed the program in a way that makes it hard for H&M to lose." [Racked National]