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Four Secrets Behind Lilly Pulitzer's New Lim-Ed USGA Print

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Image credit: <a href="">Lilly Pulitzer</a>
Image credit: Lilly Pulitzer

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Beginning June 10, Ardmore's Merion Golf Club will host this year's USGA (United States Golf Association) U.S. Open Championship, and Lilly Pulitzer is getting in on the action. The iconic, preppy-cool label (which is based in King of Prussia, by the way) collaborated with the USGA to design a limited-edition print exclusively for the tournament.

Available via Lilly Pulitzer's Shoreline Tote ($78) and popular Murfee Scarf ($78), the print can be purchased at Merion or on the USGA website, but don't delay: We're told the print will fade into oblivion on June 21. Here, the Lilly Pulitzer design team reveals the "iconic Merion" elements hidden within the pink and green toile.

· Lilly Pulitzer [Official Site]
· USGA [Official Site]