Four Secrets Behind Lilly Pulitzer's New Lim-Ed USGA Print

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Beginning June 10, Ardmore's Merion Golf Club will host this year's USGA (United States Golf Association) U.S. Open Championship, and Lilly Pulitzer is getting in on the action. The iconic, preppy-cool label (which is based in King of Prussia, by the way) collaborated with the USGA to design a limited-edition print exclusively for the tournament.

Available via Lilly Pulitzer's Shoreline Tote ($78) and popular Murfee Scarf ($78), the print can be purchased at Merion or on the USGA website, but don't delay: We're told the print will fade into oblivion on June 21. Here, the Lilly Pulitzer design team reveals the "iconic Merion" elements hidden within the pink and green toile.

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• "Merion is famous for having wicker baskets top the pins as opposed to the usual flags, and they will be used in the US Open—so we put wicker basket
• "Tees are hidden throughout the print."
• "We put the ninth hole in the print because it's a Par 3. Rumor has it that there will be lots of birdies at this U.S. Open, and we're guessing the amazing golfers are going to snag a birdie here!"
• "We included the historic clubhouse because you couldn't have a Merion print without it."
• "We wanted the product to appeal to everyone, to serve as a collectors item for the event. The tote and murfee are one size (easy fit!) that add just a dash of print."

· Lilly Pulitzer [Official Site]
· USGA [Official Site]