clock menu more-arrow no yes

Filed under:

Twitter Fail

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Promoting your brand on Twitter? You may be wasting your time. When it comes to driving traffic and sales for brands, Twitter accounts for between 0.09% and 0.19% of upstream traffic to brand sites—less than Facebook, YouTube and even Pinterest. [Racked National]