/cdn.vox-cdn.com/uploads/chorus_image/image/45318952/racked_placeholder.4.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Welcome to Name Calling, where store owners around the Philadelphia area tell us the inspiration behind their shop's name. Curious to learn the story behind your favorite boutique's name? Nominate them for a feature by sending us an email at philly@racked.com.
Just like her boutique's selection of hard-to-find European labels, Bus Stop boutique owner Elena Brennan is an import from across the pond. Here, the London native tells us how she brought a little piece of Britain with her when naming her popular Fabric Row footwear shop:
The name [Bus Stop] is very sentimental to me, and I came up with it a long time ago, even before I opened my boutique. My favourite shop in London as a teenager was called Bus Stop; it was owned by Lee Bender in Kensington High Street. I would take the tube on Saturdays and immerse myself for hours, and even though they didn't sell shoes, it was one of my favourite shops! I owned quite a few of their dresses and accessories. My other favourite shop, BIBA, was right next door. Unfortunately, Bus Stop is no longer in businesses, but I told myself that if I ever opened a shop, I would want to call it Bus Stop.
· All Name Calling posts [Racked Philly]
· Bus Stop [Official Site]