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Lingerie retailer Journelle has embarked on a road trip in a vintage Land Yacht airstream trailer, which will soon make a stop in Philly (hm, haven't we seen this before?). The NYC-based company, which sells lingerie and sleepwear from the likes of Eberjey, Arpege by Huit, Stella McCartney, La Perla, and Hanky Panky, has outfitted its "Grey Lady" in bras, undies, loungewear, and accessories—all of which are available for purchase during pit stops.
"The idea to 'hit the road' is to meet new and loyal customers," says brand spokesperson Allison Beale. "What better way to connect with loyal customers than giving them their first in-person, intimate brand experience, as well as meet new ones while test marketing cities for potential new stores." Keep an eye out for the trailer sometime in the near future; it's slated to hit Philadelphia after it makes a stop in New York during Fashion Week.
· Journelle Hits the Road in a Vintage Airstream Trailer [WWD]
· Journelle [Official Site]
· Journelle Road Trip [Official Site]