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Coming to a posh retailer near you: Free People's in-house brand of footwear, a 20-piece collection set to debut to this wholesale market this week. "We find that the Free people girl is looking to dress head-to-toe in the [brand]," Free People wholesale managing director Krissy Meehan tells WWD. "We are answering her needs by offering distressed leathers, printed suede and interesting blanket stitching." The Philly-based brand hopes to be picked up by high-end department stores (Nordstrom) and highbrow virtual retailers (Shopbop).
Retailing for $168 to $428, the collection of boho-inspired wooden-heeled clogs, fringed moccasins, ankle booties, and Spanish leather boots will premiere first on the Free People iPhone app and e-commerce site before hitting the shelves at retailers nationwide this fall. The lifestyle brand's 90 boutiques across the country will also carry the collection; our contact at FP tells us the shoes are slated to be on display by late summer/early fall 2014.
· Free People Unleashes Footwear [WWD]
· Urban Outfitters' 'Lifestyle Concept' Coming to the 'Burbs! [Racked Philly]
· Vans Is Opening a Store on Walnut Street [Racked Philly]