Analog Watch Co. Will Branch Into Retail This Spring

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Following a successful campaign on Kickstarter, Analog Watch Co. will soon welcome walk-ins at its South Philly studio at Moore and Passyunk. The front-most section of the 650-square-foot space, which now functions primarily as a studio, office, and design lab, will be repurposed to display the start-up's eco-friendly wooden watches.

As for the shop's vibe, brand founder Lorenzo Buffa promises a clean, minimalist aesthetic that very much reflects his unisex watches' look and feel. No, there won't be wood paneling: "We didn't go 'wood crazy' because we'll be moving into other unique materials soon," Buffa says, while remaining tight-lipped about the materials' specifics.

You can expect Analog to push its retail presence in early May, after the company's first collection of watches, which is currently in production, find its way into the shop's display cases. For now, catch up with the brand on their blog.
· Analog Watch Company [Official Site]
· Philly's Top Shopping Spots for Wristwatches [Racked Philly]
· South Philly's Lorenzo Buffa and his flexible wood watches [Metro]
· Analog Watch Company Coming This Spring [Geekadelphia]