The 21 Philly Shops You Should Be Following on Instagram

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• @aokiboutique: From the vantage point of store owner Alina Alter, Aoki's Instagram account is replete with selfies and shots of new arrivals, all interspersed with photos of
• @trovegeneralstore: Horses. Puppies. Verdant pastures. Broken-in denim. These are a few of Trove General's favorite things.
• @dukeandwinston: As expected, the Instagram feed from Duke & Winston founder Seun Olubodun gives plenty of screentime to Olubodun's
• @artintheage: Cocktail recipes touting AITA's signature liquors are the focus here, supplemented by photos of the Old City shop's stock: Norman Porter jeans, Warby Parker specs, 3Potato4 gear, etc.
• @mnessflagshipstore: Nearly 9,000 followers tune in to Mitchell & Ness's Instagram feed to score early access to sales and debut dates of the Philly retailer's sports team apparel.
• @knitwitonline: Proving why they've been in the fashion biz since 1967, Knit Wit makes even the trendiest of trends look classic with labels like Paul
• @theritualritual: Home to a bevy of local designers, including the ever-popular Concrete Pol
• @scoutsalvage: A relatively new addition to Old City's retail scene, Scout Salva
• @thelittleapplestore: For those of you who don't get out to Manayunk too often, Instagram can keep you up-to-date with the inventory of The L
• @briarvintage: In search of a vintage Pendleton blazer or a pair of deadstock jodhpurs? Old City's Briar Vintage is your best bet, especially with
• @occasionette: The favorite store finds of boutique owner Sarah Selepouchin are highlighted on Occasionette's Instagram feed. We're talking charming
• @thegeishahouse: Sexy, free spirited, and just a little bit silly, the essence of Courtney Cohen's Old City boutique, The Geisha House, shines
• @ubiqlife: Want to know exactly when that new shoe collab will drop at Ubiq? Join 18,000 oth
• @totembrandco: Whatever product pops up on the feed of Totem Brand, a men's shop on South Street, it's likely to be American-made, from selvedge denim to leather bike frame pouches for your city bike.
• @jinxedstore: A shining example of how Instagram can be used as a selling platform, Jinxed's feed is updated multiple times a day with new arrivals, reachi
• @joanshepp: Artsy black-and-white fashion photos are complemented by pics from buying trips (and the luxury boutique's
• @arcadia_boutique: Shopgirls at NoLibs' Arcadia make looking cool seem effortless, even if it's totally not.
• @stylecamp: Scroll through Instagram to keep tabs on the mother-daughter duo behind Chestnut Hill's newly-relocate
• @psqsshop: Even guys who claim to hate shopping will fall down the rabbit hole that is Ps & Qs' Instagram feed. A curated medley of beach/street/active appar
• @busstopboutique: Bus Stop's feed tempts followers with footwear brands you'd be hard-pressed to find at the mall. Just one of the many reasons this Fabric Row boutique has been named the
• @dieproper: Nattily dressed gentlemen who get a kick from surgeon's cuffs are advised to peep the feed from custom menswear label Commonwealth Proper.

Facebook's fine for checking in with estranged high school classmates, but we all know that Instagram is really where it's at. These 21 Philly shops agree, flooding their feeds with photos of brand-new store arrivals supplemented by sale info and breaking store news.

Free from pandering status updates, baby pics, and politics, this is social media at its unadulterated best. (Stay tuned for Instagram round-ups of Philly spas, designers, and flea markets in the coming weeks.)

· All Instagram coverage [Racked Philly]