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WWD has more info about Philly's soon-to-open Century 21, the New York-based discount retailer slated to anchor The Gallery at Market East—and hopefully rescue the mall from obscurity in the process. Representing Century 21's first venture outside the New York market, Philly's Century 21, which will take over the old Strawbridge's building, will measure in at a whopping 100,000 square feet, notes the article. A tiny slice of the retailer's discount designer goods will be hosted over 16,000 square feet at street level, while the rest will reside one floor up.
In line with PREIT's long-term goal of transforming The Gallery into a "fashion destination," PREIT CEO Joseph F. Coradino tells WWD "With this transaction, our vision to create Philadelphia's only transit-oriented, retail-anchored multiuse property offering accessible luxury retailing and artisan food is becoming a reality." (We remain cautiously optimistic.) While the article makes no mention of an opening date, the retailer told us via Twitter on Friday that the store will open this fall.
· Century 21 to Open in Philadelphia [WWD]
· Discount Retailer Century 21 Coming The Gallery This Fall [Racked Philly]
· The Gallery to Become 'Fashion Destination,' Public Skeptical [Racked Philly]