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We interrupt our regularly scheduled programming to bring you Ian Michael Crumm, our resident men's fashion expert, here to share style pointers and tips for tackling the latest trends in menswear. Straighten those neckerchiefs—Ian is on the go!
Oakley's new store within the King of Prussia Mall opened April 5, housing the brand's full line of sunglasses, men and women's apparel, training gear, luggage/backpacks, and watches. Image credit: Oakley
With summer just around the corner, you might be thinking about all of the sunglasses out there. "How can I incorporate them into my wardrobe? Which frames should I buy for my face shape?" Thankfully, Chrisina Hoenisch, the manager of Oakley's brand-new flagship within the King of Prussia Mall, has tips for choosing the right sunglasses for men's mugs of all shapes and sizes. Read on for a Q&A with the sunglass aficionada.
What styles are going to be most popular this summer?
Right now the classic aviator is really popular for us. It attributes to most of our sales. Mirrored lenses are popular; a lot of our customers are concerned that people can see their eyes when their sunglasses are on!
When male shoppers come into Oakley, what are their concerns regarding style?
One of the first things I ask is what people intend to use the sunglasses for. Oakley is a performance brand. I have to decide if the customer wants something to go to the beach, or if he is really active, like a golfer. Oakley has glasses specifically made for golfing and other sports. Rubber nose and earpieces get tacky when wet or sweaty, so our glasses don't slide around.
Chainlink in Matte Black/Ruby Iridium, $150
What's the best frame for a heart-shaped face?
The Chainlink is a good one. It doesn't have the cat eye look, so it doesn't pull from the frame.
Wiretap Carbon/Ice Iridium, $200
Best frame for a square-shaped face?
Rimless bottoms are great for square-shaped faces. The Wiretap is semi-rimless (no frame on the bottom), and it comes in different metal finishes.
Twoface Matte Brown Tortoise/Tungstun Iridium Polarized, $140
What frames best complement a round face?
Frames that are more square. Twoface is a great option. It even has an aluminum bottom that keeps your face cool!
Want a different color combination than the ones designed by Oakley? The King of Prussia store has a custom bar where you can design your own frames. They're assembled on-site in about 10 minutes. For those of you that need prescription sunglasses or just glasses, there's a prescription bar in-store, too—one of the first of its kind from Oakley. Prescription lenses take about two weeks.
· All I.M. Crumm, Style Concierge posts [Racked Philly]
· Oakley [Official Site]
· This Just In! Uniqlo Headed for the Willow Grove Park Mall [Racked Philly]