Analog Watch Co. Opens Showroom, Catches the Eye of MoMA

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The EPA space that once served solely as the private design studio for watchmaker Lorenzo Buffa now doubles as a public showroom for the UArts grad's handcrafted watches. Buffa debuted the retail portion of Analog Watch Co. over the weekend, inviting passersby to peruse his unisex collection of wood and leather watches, which make use of sustainably sourced lumber for both the flexible strap and the face. Better yet, Buffa promises that his watches are 80% biodegradable.

Intrigued? So was MoMA. Scouring Kickstarter for new talent, the Museum of Modern Art selected Analog Watch Co.'s Carpenter Watch as one of 24 products to be included in its Kickstarter@MoMAStore initiative. The honor earns Buffa's watch design a coveted spot on MoMA's e-commerce site and within four of the museum's brick-and-mortar design store locations. If you want to claim you knew about Analog Watch Co. "way back when," stop by the showroom at 1214 Moore Street stat.
· Analog Watch Company [Official Site]
· An East Passyunk vision lands in MoMA store [Inquirer]
· Analog Watch Co. Will Branch Into Retail This Spring [Racked Philly]