Uniqlo"> clock menu more-arrow no yes

Filed under:

Uniqlo's Marketing Game Is on Point, Resistance Is Futile

New, 2 comments
Image credit: <a href="http://www.uniqlo.com/us/uniqlophilly.html">Uniqlo</a>
Image credit: Uniqlo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With Uniqlo's Philadelphia and Willow Grove stores opening October 3 and October 10, respectively, the Japanese retailer's marketing team is kickin' it into high gear—and they're not taking any prisoners.

Uniqlo's current contest on Twitter, for example, is baiting brand enthusiasts new and old with cold, hard ca$h. "#UniqloPhilly is new in town, and we're fascinated by Philly language," says the promo. "The more your Twitter feed is jammed with local vocab, the more special discounts you can win up to $100 to shop at our online store!"

Over on Buzzfeed, the brand is laying it on thick with good old fashioned flattery in a sponsored post. "It's not JUST the city of brotherly love. Philly is quirky, delicious, and exciting," goes the lede in 10 Reasons Why Everyone Should Live In Philly At Least Once. We see what you're doing there, but we'll give you our money anyway.
· Breaking! Uniqlo Headed for the Cherry Hill Mall in N.J. [Racked Philly]
· What Uniqlo U.S. CEO Larry Meyer Wants You to Know About Uniqlo [Racked Philly]
· All Uniqlo Coverage [Racked Philly]

Cherry Hill Mall

2000 Route 38, Cherry Hill, NJ 08002 (856) 662-7440 Visit Website